Be Quick but Don’t Hurry in Voiceover!

Unless you’re the new Micro Machines guy, then have at it…

I probably shouldn’t have invoked John Wooden as the title of this post talking about a University of Arizona commercial but that’s the term that comes to mind.

Sometimes, people need you to say a lot but not sound like you’re rushing through the copy. My friends at Arizona gave me that mission for a recent 15-second commercial. The word count was 43. Forty is usually the approximate upper limit but, together, we made it work!